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Easycom and partners IBM and Publicis Sapient recently held a panel discussion looking at ‘Ecommerce in the Holiday Season 2020 – after the most important ever Q4 comes the most challenging Q1 for returns, sustainability and margins’

Easycom CEO Peter Hietala participated with Andy Halliwell (Publicis Sapient) and David Hogg (IBM) discussing:

  • How does Covid impact the holiday sales 2020? Winners and losers’ categories, consumer mindset
  • How to deal with internal challenges; e.g. packaging, returns in-store during lockdowns, letting customers keep unprofitable items.
  • How to deal with external challenges; e.g. pre-negotiated delivery / redistribution capacity, safe logistics
  • What are the most important steps in your 2021 strategy when it comes to supporting circular business model in your industry.

If you missed the discussion live, you can watch the recording here


Some of the key take aways from the panel were:

It’s not too late to for businesses to make changes to their approach for Q4 and 2021 Q1, there are multiple quick positive steps which can be made to improve sustainability, profitability and customer experience.

2020 online sales have far exceeded expectations, pre-covid planning and supply chains are struggling to keep up. Consequently, agile order & returns strategies are needed now more than ever and supply chain and inventory management (using inbound returns stock) is not only a short term solution, but central to planning for the future.

Sustainability and circular economy planning begins in product design and sourcing. It’s not an afterthought but something that needs to be considered as step 1 to be truly effective.

Reach out to easycom for advice on how to use smart digital returns, holistic inventory management and true profitability to achieve the business benefits as discussed in the webinar and how easycom and our partners are succeeding in driving real change in the post purchase landscape.