Coronavirus impact Q&A with Sean Sherwin-Smith

Coronavirus impact Q&A with Sean Sherwin-Smith

We recently had a Q&A session with supply chain expert Sean Sherwin-Smith about the impact of the Coronavirus on retail.   Broadly speaking, how do you see Covid affecting the world of commerce and ecommerce?   What has been brought into sharp focus for business...
The impact of returns – addressing the X and Y time

The impact of returns – addressing the X and Y time

Earlier this summer, in a workshop with a global sports brand, we came across the terms X and Y time with respect to their returns process. The brand’s team had defined the X time as: the time between a customer receiving their ordered online goods to dropping off the...
Easycom customer segmentation

Easycom customer segmentation

Many MBA students will have come across the Boston Consulting Group Growth-Share Matrix and will have marvelled at the elegance and insight the model brings to planning and business strategy. It’s a simple approach and may seem somewhat dated in these days of big...