Earlier this summer, in a workshop with a global sports brand, we came across the terms X and Y time with respect to their returns process. The brand’s team had defined the X time as: the time between a customer receiving their ordered online goods to dropping off the...
Many MBA students will have come across the Boston Consulting Group Growth-Share Matrix and will have marvelled at the elegance and insight the model brings to planning and business strategy. It’s a simple approach and may seem somewhat dated in these days of big...
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